our story
ginsa's story
hello! I'm Juliet Kim Blake. as a 20-year veteran in the food and beverage industry launching brands such as ZICO, BodyArmor, Lemon Perfect and Mamma Chia, I increasingly noticed the underrepresentation of Asian ingredients and flavors in our space.
the story of ginsa begins with my personal journey and a love for Korean red ginseng. this ancient powerful root has been a daily part of my life for decades. I personally experience the profound effects of ginseng on my mental clarity and focus with the instant feeling of alertness and awakening.
however, as I navigated the aisles of grocery stores, I realized that the miracle of ginseng was often pushed to the backseat, playing a secondary role amidst a myriad of other ingredients. I was determined to alter the narrative and shine a light on this unsung hero and present ginseng as the protagonist of its own story in a deliciously accessible way.
the choice of ingredient was deliberate. We partner with a highly reputable South Korean company with a patented fermented Korean red ginseng renowned for its superior absorption rate and greater efficacy. the benefits of ginsa are almost immediate. in a busy world like today, time is of the essence and waiting for the effects of a drink to kick in is a luxury we just can’t afford.
